ZARA

ZARA documentary: The Story of the World’s Richest Man

Last September Amancio Ortega, the man behind Inditex, was named as “the richest man in the world” taking the “throne” from Bill Gates, founder of Microsoft. Thus, fashion world must be even more profitable than technology. Who would have thought? A year after, Prime Entertainment Group announces that a documentary about […]

armiriki, tshirts

The best graphic T-shirts are made in Greece

by Kristel Liakou “A T-shirt (or t-shirt, or tee) is a style of unisex fabric shirt, named after the T shape of the body and sleeves…” documents Wikipedia defining the meaning of the classic T-shirt. Let us add that, back in 1904, Jockey International (Cooper’s Inc.) launched the “bachelors undershirt”, […]

lucinda-chambers-by-mario-testino-art-partner

Capitalist Fashion Industry knocked down by Lucinda Chambers

For all the theoreticians, fashion would be like another way to live the bourgeois society -often dictated by the western world. It could be an excuse for the rich to exploit the poor or a lens to look through capitalism. Karl Marx would say “The textile industry inaugurated the factory […]

vitamine c

The extravagant closet and character of Vitamin C

After Constantina Papakonstantinou graduated from the Theater Department of the University of Peloponnese, Faculty of Fine Arts and while she was spending time back at her hometown, Larissa, -working at her family business- she decided to move to Athens and find what she wanted to do with her life. The […]

BALLENCIAGA SHOPPING BAG

Balenciaga’s latest “haute” product is a shopping bag

I think of Demna Gvasalia as a very funny person who brings fresh air into the fashion world. What he has done with his collective brand, Vetements, is outrageously genius. He is known for his innovative, trolling attitude. Who could have forgotten the Vetements DHL tee costing 185 pounds? Now, as a […]